Our Story

I've always believed that the best part of the day is the moment you let go. What started off as a personal love for relaxing in pyjamas has grown into a dream to bring comfort from our home to yours

In South Africa, we don't just relax, we blom. Whether it's a slow morning drinking your coffee/tea (no discrimination) or a rainy afternoon on the couch, bloming is a favourite pass time to everyone who has known the word or just read it for the first time. The literal meaning of blom is flower - pretty and colourful. Blomies was created when I wanted to combine that relaxing feeling (into a wearable piece) and my favourite, everyday outfit, "jammies"

Pyjamas are more than just what you wear, it's how they make you feel. Slipping into your Blomies should be that quiet signal to let the day go and just breathe. When your body is comfortable, your mind can’t help but follow. Which is why we don't just dress you for sleep, we dress you for your peace of mind.

That is why I will die on the hill that comfortable wear is the first step towards a peaceful mind. But I also believe that “peaceful” should not have to be plain.

Our collection is carefully curated to bring you pieces that carry the love of slow living, but with a personality. These are for the women who want to feel relaxed but still feel (and look) undeniably cute while doing it! 

By prioritising relaxing, Blomies invites you to slow down, breathe and embrace the joy of being home.

Because when you feel and look good - bloming just hits different.

from us, for you - with love